Sipping Success: Why Automating Brewery Tasks is the Key to Growth
Elizabeth Vach
August 8, 2023

As we step into the year 2024, it’s time to take a closer look at the exciting craft beer trends that are on the horizon. Just like two friendly breweries having a conversation, let’s discuss what’s brewing in the world of craft beer for the upcoming year.

Sustainability Takes Center Stage

Craft beer enthusiasts are becoming increasingly eco-conscious, and this trend is set to continue in 2024. Breweries will need to prioritize sustainability, from sourcing local and organic ingredients to implementing energy-efficient brewing processes. Reducing waste and carbon footprints will become standard practice, demonstrating a commitment to environmental responsibility.

Innovative and Experimental Brews

Craft beer has always been about pushing boundaries, and 2024 will be no different. Expect to see more funky and experimental beer styles on the shelves. Breweries will experiment with wild yeast strains, unusual ingredients like fruits, spices, and herbs, and collaborations with local businesses such as bakeries or coffee roasters. Creativity will be the name of the game.

The Rise of Low-Alcohol and Alcohol-Free Options

Health-conscious consumers are seeking alternatives to traditional high-alcohol beers. In response, breweries will continue to expand their offerings of low-alcohol and alcohol-free beers. These brews can be just as flavorful and satisfying as their alcoholic counterparts, appealing to a broader range of customers.

Local and Hyper-Local Brewing

Supporting local businesses is a growing trend, and craft breweries are no exception. In 2024, the “drink local” movement will gain even more momentum. Breweries will forge strong connections with nearby farmers and producers to source fresh and unique ingredients, creating a sense of community and loyalty among customers.

Emphasis on Education and Transparency

Customers want to know more about their beer – where it comes from, what’s in it, and how it’s made. To meet this demand, breweries will emphasize education and transparency. Expect more breweries to share their brewing processes openly, engage in dialogues with customers, and even host educational events. Building trust and fostering a sense of community will be a top priority.

2024 promises to be an exciting year for craft beer enthusiasts and breweries alike. With a focus on sustainability, innovation, inclusivity, local support, and transparency, we can look forward to a year filled with exceptional brews and enriching experiences. Cheers to a fantastic year ahead!